In today’s competitive market, businesses are always looking for an edge, yet often overlook the unique point of difference they already have… their story!
People naturally relate to storytelling, and we believe that businesses have so much to gain from capturing and sharing their distinctive story to connect with current and future staff, customers, stakeholders and suppliers.
With consumers having so many online platforms to share a story of their own lived experiences, think Trip Advisor, Facebook, Glass Door and more. It is increasingly important for businesses to own their story before somebody else owns the wrong story for them.
A powerful one day program that will storify your business
The Step Up Program is an event that is offered in three parts to SME businesses (Pre-kit, Storify Bootcamp and 100 day follow up). The program will help SME businesses to design, test, align and validate their up-front promises, revealing their strategic game plan and authentic point of difference.
Capture, leverage and celebrate the story of your business
We work with businesses to capture and celebrate their story by engaging staff and customers to capture the history and lived experience of your business in a fun and impactful way. We then package the stories into a beautiful keepsake creative outcome (commonly a coffee table book), so that your culture is preserved and passed on to future staff, customers and suppliers.
Any team will only be high performing if they know each other and their story
My Word offers a range of high impact and fun story sharing workshops, training sessions and team builds allowing teams to explore and validate their story so they can connect with each other on a deeper level. These range from ninety minute to full day sessions, depending on your brief and budget.
Once your business story has been captured, there are a multitude of different creative platforms it can be packaged into, these include: