In today’s competitive market, businesses are always looking for a competitive edge, yet often overlook the unique point of difference they already have… their story!
People naturally relate to storytelling, and we believe that businesses have so much to gain from capturing and sharing their distinctive story to connect with current and future staff, customers, stakeholders and suppliers.
With consumers having so many online platforms to share a story of their own lived experiences, including Trip Advisor, Facebook, Glass Door and more… it is increasingly important for businesses to own their story before somebody else owns the wrong story for them.
We partner with our clients so that the process is done with them, not to them. We guide any client through our unique and tailored 4-step Story Process (below). This starts with step 1 (prepare), which ensures each client’s wants and needs are understood and their budget is adhered to.
Once we understand our client’s wants and needs, and more importantly know the impact they are trying to achieve, we prepare a tailored proposal for them. This draws on a suite of different capture and package techniques, strategies and outcomes that we believe will give them the best outcome and impact (emotional connection).
Our methodology will help teams and businesses: